Annabel Yeseul Ha
International Sales and Marketing Strategist | Media Localization & Production Coordinator | Online Sales & E-Commerce Operator
Dedicated to building meaningful connections between industries, cultures, and markets. With a deep passion for sustainability, diversity, and creativity, I specialize in international trade, cross-border business development, and brand storytelling, helping businesses expand seamlessly between Asia and Europe.
Throughout my career, I have worked with leading exporters, governmental agencies, and global brands, crafting strategies that drive sustainable growth, promote ethical trade, and create innovative market solutions. Whether it’s developing eco-conscious products, launching new brands in international markets, or crafting compelling digital narratives, I thrive on finding creative and data-driven solutions that make an impact.
Professional Roles
Norse Ocean AS, Oslo, Norway | 2024 – Present
Marketing & Business Development Consultant
Developed and executed marketing strategies for international exports, leveraging data analytics to identify growth opportunities in Asian markets. Managed branding and digital presence, refining content across web, social media, and PR platforms to help Asian companies enter the European market. Collaborated with governmental agencies and industry stakeholders to drive sustainable market growth and policy alignment.
Norwegian Shores AS, Oslo, Norway | 2022 – 2024
Sales & Marketing Manager
Designed and implemented multi-channel marketing campaigns, elevating brand awareness and product visibility. Managed digital marketing efforts, including social media, SEO, and content marketing, resulting in increased engagement and lead generation. Coordinated product launches and market expansion initiatives for Norwegian seafood brands.
Nordøy Sea AS, Sandnessjøen, Norway | 2020 – 2022
E-Commerce & Digital Marketing Manager
Developed digital marketing strategies, optimizing SEO, PPC, and social media advertising. Created and managed e-commerce campaigns, driving online sales and brand engagement. Introduced CRM and marketing automation tools to enhance customer acquisition and retention.
Freelancer Experience
Educational Broadcasting Station, Korea | 2018 – 2023
Project Coordinator & Marketing Consultant
Managed media projects and content marketing campaigns, promoting Norwegian culture and seafood to a South Korean audience. Coordinated cross-border collaborations, ensuring seamless execution of marketing and production projects.
Various Travel Agencies (Condor Vacation, RTS Scandinavia, Kuoni Tumlare), Norway | 2015 – 2019
Marketing & Tour Consultant
Led marketing initiatives for Norwegian travel experiences, increasing brand awareness and customer engagement. Developed digital content and storytelling campaigns to attract Korean tourists to Norway.
Volunteering
President Moon Jae-in’s Visit to Norway | 2019
Media Support Volunteer
Den Koreanske Språkskolen | 2017
Language Instructor
Lillehammer Youth Olympics | 2016
Volunteer Translator
Education
University of Oslo, Norway | 2017-2019
Master of Media Communication
Handelshøyskolen BI, Norway | 2013 – 2017
Bachelor of Business Administration
Wonkwang University, South Korea | 2007-2011
Bachelor’s in Korean Literature & Mass Communication
Certifications
Hanken School of Economics | 2024
Organising for the Sustainable Development Goals (SDGs)
Coventry University | 2024
Project Management: Agile Manifesto Principles
Noroff – School of Technology & Digital Media | 2020
Strategic Design & Digital Marketing
Cork English College, Ireland | 2012
English College Program